Alex Pearl is a copywriter with over 20 years’ experience in the creative departments of numerous agencies. His creative outpourings have encompassed every conceivable product and service category from consumer goods, automotive, leisure, alcohol and soft drinks – through to public services, utilities, financial and pharmaceutical. He has worked above-the-line, below-the-line, through-the-line and online. Some of the work that follows has received recognition from the likes of D&AD, Campaign and Cannes (Gold Lion).
Alex Pearl
Mobile: 07986588518
[email protected]
Alex Pearl Ltd
(Advertising, DM, literature, publishing, ghost writing)
Position: Owner
Clients: BBD Perfect Storm, Family Business Place, Clemens Nathan Research Centre, John Mac Photography, Diabetes UK, Mrs Wordsmith/DreamWorks - Hollywood, Vivendi, Oliver Agency, Them London, The Guardian newspaper, Sotomayor Design, China Daily, Boston Consulting Group (BCG), McKinsey, Market Talent, Mac & Pearl, Red Circle, KPMG, Brunel University
From: September 2015 to present
The Communications Agency (TCA)/Psona
(DM, Press, Digital)
Position: Senior Copywriter
Accounts: The Balvenie Single Malt Whisky, NatWest, RBS, American Express, Argos, The Economist, Clydesdale Bank, The Playboy Club, Dulux, Blind Pig Cider
From: January 2013 to June 2015
Alex Pearl Ltd
(Advertising, DM, literature, publishing, ghost writing)
Position: Owner
Clients: Ogilvy One, EHS 4D, Mather Communications, Amigo, The Salmon Agency, Sotomayor Design, Communityco, The Good Agency, Red Mud, Joshua
From: August 2011
Chemistry/Publicis
(DM, Press, Digital, Radio)
Position: Senior Copywriter/Brand Guardian
Accounts: Orange
From: August 2008 to July 2011
Tangible Financial
(DM, Press, Corporate literature)
Position: Senior Copywriter
Accounts: Guinness Asset Management, Winterthur Life, Lloyds Corporate Finance, MGM Assurance, Scottish Life, Human Wrongs
From: January 2008 to July 2008
Lowe Plus/DraftFCB
(DM,Press, Outdoor, TV, Radio, Online, Corporate Literature)
Position: Deputy Creative Director to Arthur Parshotham
Accounts: Egg, Vauxhall, MINT Card, RBS Advanta, Shell Visa, TDA (Teaching & Development Agency for Schools), Post Office, Norwich Union Healthcare, Saab, Telewest Business, HSBC, GM Card, 3Com, Pension Credit (COI), RAC, The Times, Oxfam, Quintiles Phase I Clinical Trials, Chevrolet
From: June 1999 to December 2007
DMB&B Financial
(Press, DM, Outdoor, In-branch posters, POS, Literature)
Position: Copywriter
Accounts: Barclays, NatWest, Midland, TSB, Britannia Building Society, John Charcol, Guardian, UBS, GT Investment Management, St James’s Place Wealth Management, Colonial, NatWest Venture Capital, Skandia, Paragon, Kensington Mortgages, Mercury Asset Management, ING Bank, Charterhouse, Maxat Satellite Broadcasting, Legal & General, Henderson Investors, Newton Investment Management
From: 1992 to 1999
Freelance
GGK: Swiss Air, IBM
DMB&B Financial: ING
City Financial Marketing: Prudential
From: 1992 to the end of the year
Noble Barker Bruce
(Press, DM, Outdoor)
Position: Copywriter
Accounts: RCA Columbia, Skoda, Thornton Investment Management
From: 1991 to 1992
Brookes & Vernon
(Press, DM, Literature)
Position: Copywriter
Accounts: Guardian Royal Exchange, The Royal National Lifeboat Institute, British Gas, Westland Helicopters, British Aerospace, Rolls Royce, Boston Safe Deposit Private Banking, Crittall Warmlife
From: 1990 to 1991
The Kirkwood Company/Deighton & Mullen
(Press, TV, Radio)
Position: Copywriter
Accounts: Legal & General, Tetley Bitter, Arctic Lite, Long Life Beer, Quatro (CC Soft Drinks), French Wines, Warres Port, The Peterborough Development Corporation, The Solid Fuel Advisory Service, May & Baker Garden Care, Agfa Copiers, Simple Soap, Cidal Soap, Worthington Bitter, Alton Towers, Battersea Leisure, Air Europe, The Outlook Foundation
From: 1982 to 1990
Pitch Wins:
Quatro (CC Soft Drinks), May & Baker, Agfa Copiers, Britannia Life, Royal Bank of Scotland, Telewest Business, TDA (Teaching and Development Agency for Schools), Chevrolet Epica (General Motors), Guinness Asset Management
Awards
Cannes Gold Lion – ‘Best Integrated Campaign’ for Egg ‘Sock’
D&AD Entry – ‘Best Direct Mail’ for Outlook Foundation ‘Tea room’
Campaign Press Awards Silver – ‘Best Regional Ad’ for Battersea Leisure Bronze – ‘Best Direct Response Ad’ for Battersea Leisure
Campaign Direct Short-listed -‘Best Press Ad’ (Egg Card) Short-listed – ‘Best DM’ (Low Volume) Egg Christmas Invite Short-listed – ‘Best Direct Response Ad’ ‘Bauble’ for Egg Card Short-listed – ‘Best Copy’ ‘Little Book of Etiquette’ for HSBC
Creative Circle Gold – ‘Best 10 Second TV’ Simple ‘Clear’ Soap Silver – ‘Best Demonstration’ ‘Gilding the Lily’ TV for Simple Soap Silver – ‘Best TV Special Effects’ Quatro TV Silver – ‘Best Budget over 100k’ Quatro TV Bronze – ‘Best TV Computer Graphics’ Quatro Bronze – ‘Best Animation’ May and Baker ‘Watering Can’ TV Bronze – ‘Best Small Space Press Ad’ ‘Cricket Box’ for L&G
British TV Awards Bronze – Alcoholic Drinks Tetley Bitter ‘Contact Lenses’ Nomination – Quatro Nomination – Simple
Money Marketing Awards Gold – Egg ‘Absolutely Nothing’ DM Gold – Guardian ‘Bill & Ben’ poster Gold – John Charcol press Silver – Legal & General Radio ‘Naked’ Silver – John Charcol Radio ‘Beethoven 5’ Bronze – HSBC ‘Little Book of Etiquette’ Short-listed - Norwich Union ‘Doctor’ radio Short-listed – ‘Campaign of the Year’ Egg Tracker ISA
DMA Gold – ‘Best Financial Campaign’ – ‘Sock’ for Egg Card Silver – TDA (Teacher training) DM – ‘Best Branding’ – ‘Gods’ and ‘Penny Drop’ Short-listed - ‘Best Launch’ ‘Finger’ ad for Egg Short-listed -‘Best DM (High Volume) ‘Brain’ for Egg Card
Precision Marketing Gold – ‘Best Copy’ for HSBC ‘Little Book of Etiquette’ Gold – ‘Best Integrated Campaign’ for Egg Card ‘Sock’
Echo Awards Bronze - Egg Card DM ‘Absolutely Nothing’ Silver – Egg Card ‘Sock’ campaign Silver – Training & Development Agency (TDA) ‘Penny Drop’ DM*
Mirabelle Gold – TDA (Teacher Training) ‘Penny Drop’
Royal Mail Awards Winner – ‘Best Financial Mail Pack’ – Egg Tracker ISA
Published books
A Brand to Die For published by Fizgig Press 2022
100 Ways to Write a Book published by Bolzwinick Books 2021
The Chair Man published by Fizgig Press 2020
The Clock Struck War, an anthology of short stories to mark the centenary of World War I to which Alex contributed ‘Scared to Death’
Published by MardiBooks in 2014
Random Ramblings of a Short-sighted Blogger
Published by Amazon in 2014
Sleeping with the Blackbirds http://sleepingwiththeblackbirds.co.uk
Published by PenPress in 2011 and CreateSpace in 2015
Books Alex has edited
The Changing Face of Religion and Human Rights by C N Nathan
Published by Nijhoff Publishers in 2009
Websites
http://wellchosenwords.weebly.com
http://alexpearl.foliohd.com
http://booksbyalexpearl.weebly.com
Blog
http://rhubarbrabbit.blogspot.co.uk
Pieces published by Huffington Post
http://www.huffingtonpost.com/entry/the-day-bob-dylan-dropped-by-for-coffee_us_57f82803e4b0d786aa52b1d7?ncid=engmodushpmg00000003
http://www.huffingtonpost.com/entry/my-scrape-with-the-serious-fraud-office_us_57f81c34e4b0d786aa52b1ab?
http://www.huffingtonpost.com/entry/sometimes-it-pays-to-stick-your-head-in-the-sand_us_57f829a6e4b0d786aa52b1e1?
http://www.huffingtonpost.com/entry/the-magician-with-chutzpah_us_57f822f0e4b0d786aa52b1c8?
http://www.huffingtonpost.com/entry/57fcdc9ee4b0d786aa52bd12?timestamp=1476190109496
Alex Pearl
Mobile: 07986588518
[email protected]
Alex Pearl Ltd
(Advertising, DM, literature, publishing, ghost writing)
Position: Owner
Clients: BBD Perfect Storm, Family Business Place, Clemens Nathan Research Centre, John Mac Photography, Diabetes UK, Mrs Wordsmith/DreamWorks - Hollywood, Vivendi, Oliver Agency, Them London, The Guardian newspaper, Sotomayor Design, China Daily, Boston Consulting Group (BCG), McKinsey, Market Talent, Mac & Pearl, Red Circle, KPMG, Brunel University
From: September 2015 to present
The Communications Agency (TCA)/Psona
(DM, Press, Digital)
Position: Senior Copywriter
Accounts: The Balvenie Single Malt Whisky, NatWest, RBS, American Express, Argos, The Economist, Clydesdale Bank, The Playboy Club, Dulux, Blind Pig Cider
From: January 2013 to June 2015
Alex Pearl Ltd
(Advertising, DM, literature, publishing, ghost writing)
Position: Owner
Clients: Ogilvy One, EHS 4D, Mather Communications, Amigo, The Salmon Agency, Sotomayor Design, Communityco, The Good Agency, Red Mud, Joshua
From: August 2011
Chemistry/Publicis
(DM, Press, Digital, Radio)
Position: Senior Copywriter/Brand Guardian
Accounts: Orange
From: August 2008 to July 2011
Tangible Financial
(DM, Press, Corporate literature)
Position: Senior Copywriter
Accounts: Guinness Asset Management, Winterthur Life, Lloyds Corporate Finance, MGM Assurance, Scottish Life, Human Wrongs
From: January 2008 to July 2008
Lowe Plus/DraftFCB
(DM,Press, Outdoor, TV, Radio, Online, Corporate Literature)
Position: Deputy Creative Director to Arthur Parshotham
Accounts: Egg, Vauxhall, MINT Card, RBS Advanta, Shell Visa, TDA (Teaching & Development Agency for Schools), Post Office, Norwich Union Healthcare, Saab, Telewest Business, HSBC, GM Card, 3Com, Pension Credit (COI), RAC, The Times, Oxfam, Quintiles Phase I Clinical Trials, Chevrolet
From: June 1999 to December 2007
DMB&B Financial
(Press, DM, Outdoor, In-branch posters, POS, Literature)
Position: Copywriter
Accounts: Barclays, NatWest, Midland, TSB, Britannia Building Society, John Charcol, Guardian, UBS, GT Investment Management, St James’s Place Wealth Management, Colonial, NatWest Venture Capital, Skandia, Paragon, Kensington Mortgages, Mercury Asset Management, ING Bank, Charterhouse, Maxat Satellite Broadcasting, Legal & General, Henderson Investors, Newton Investment Management
From: 1992 to 1999
Freelance
GGK: Swiss Air, IBM
DMB&B Financial: ING
City Financial Marketing: Prudential
From: 1992 to the end of the year
Noble Barker Bruce
(Press, DM, Outdoor)
Position: Copywriter
Accounts: RCA Columbia, Skoda, Thornton Investment Management
From: 1991 to 1992
Brookes & Vernon
(Press, DM, Literature)
Position: Copywriter
Accounts: Guardian Royal Exchange, The Royal National Lifeboat Institute, British Gas, Westland Helicopters, British Aerospace, Rolls Royce, Boston Safe Deposit Private Banking, Crittall Warmlife
From: 1990 to 1991
The Kirkwood Company/Deighton & Mullen
(Press, TV, Radio)
Position: Copywriter
Accounts: Legal & General, Tetley Bitter, Arctic Lite, Long Life Beer, Quatro (CC Soft Drinks), French Wines, Warres Port, The Peterborough Development Corporation, The Solid Fuel Advisory Service, May & Baker Garden Care, Agfa Copiers, Simple Soap, Cidal Soap, Worthington Bitter, Alton Towers, Battersea Leisure, Air Europe, The Outlook Foundation
From: 1982 to 1990
Pitch Wins:
Quatro (CC Soft Drinks), May & Baker, Agfa Copiers, Britannia Life, Royal Bank of Scotland, Telewest Business, TDA (Teaching and Development Agency for Schools), Chevrolet Epica (General Motors), Guinness Asset Management
Awards
Cannes Gold Lion – ‘Best Integrated Campaign’ for Egg ‘Sock’
D&AD Entry – ‘Best Direct Mail’ for Outlook Foundation ‘Tea room’
Campaign Press Awards Silver – ‘Best Regional Ad’ for Battersea Leisure Bronze – ‘Best Direct Response Ad’ for Battersea Leisure
Campaign Direct Short-listed -‘Best Press Ad’ (Egg Card) Short-listed – ‘Best DM’ (Low Volume) Egg Christmas Invite Short-listed – ‘Best Direct Response Ad’ ‘Bauble’ for Egg Card Short-listed – ‘Best Copy’ ‘Little Book of Etiquette’ for HSBC
Creative Circle Gold – ‘Best 10 Second TV’ Simple ‘Clear’ Soap Silver – ‘Best Demonstration’ ‘Gilding the Lily’ TV for Simple Soap Silver – ‘Best TV Special Effects’ Quatro TV Silver – ‘Best Budget over 100k’ Quatro TV Bronze – ‘Best TV Computer Graphics’ Quatro Bronze – ‘Best Animation’ May and Baker ‘Watering Can’ TV Bronze – ‘Best Small Space Press Ad’ ‘Cricket Box’ for L&G
British TV Awards Bronze – Alcoholic Drinks Tetley Bitter ‘Contact Lenses’ Nomination – Quatro Nomination – Simple
Money Marketing Awards Gold – Egg ‘Absolutely Nothing’ DM Gold – Guardian ‘Bill & Ben’ poster Gold – John Charcol press Silver – Legal & General Radio ‘Naked’ Silver – John Charcol Radio ‘Beethoven 5’ Bronze – HSBC ‘Little Book of Etiquette’ Short-listed - Norwich Union ‘Doctor’ radio Short-listed – ‘Campaign of the Year’ Egg Tracker ISA
DMA Gold – ‘Best Financial Campaign’ – ‘Sock’ for Egg Card Silver – TDA (Teacher training) DM – ‘Best Branding’ – ‘Gods’ and ‘Penny Drop’ Short-listed - ‘Best Launch’ ‘Finger’ ad for Egg Short-listed -‘Best DM (High Volume) ‘Brain’ for Egg Card
Precision Marketing Gold – ‘Best Copy’ for HSBC ‘Little Book of Etiquette’ Gold – ‘Best Integrated Campaign’ for Egg Card ‘Sock’
Echo Awards Bronze - Egg Card DM ‘Absolutely Nothing’ Silver – Egg Card ‘Sock’ campaign Silver – Training & Development Agency (TDA) ‘Penny Drop’ DM*
Mirabelle Gold – TDA (Teacher Training) ‘Penny Drop’
Royal Mail Awards Winner – ‘Best Financial Mail Pack’ – Egg Tracker ISA
Published books
A Brand to Die For published by Fizgig Press 2022
100 Ways to Write a Book published by Bolzwinick Books 2021
The Chair Man published by Fizgig Press 2020
The Clock Struck War, an anthology of short stories to mark the centenary of World War I to which Alex contributed ‘Scared to Death’
Published by MardiBooks in 2014
Random Ramblings of a Short-sighted Blogger
Published by Amazon in 2014
Sleeping with the Blackbirds http://sleepingwiththeblackbirds.co.uk
Published by PenPress in 2011 and CreateSpace in 2015
Books Alex has edited
The Changing Face of Religion and Human Rights by C N Nathan
Published by Nijhoff Publishers in 2009
Websites
http://wellchosenwords.weebly.com
http://alexpearl.foliohd.com
http://booksbyalexpearl.weebly.com
Blog
http://rhubarbrabbit.blogspot.co.uk
Pieces published by Huffington Post
http://www.huffingtonpost.com/entry/the-day-bob-dylan-dropped-by-for-coffee_us_57f82803e4b0d786aa52b1d7?ncid=engmodushpmg00000003
http://www.huffingtonpost.com/entry/my-scrape-with-the-serious-fraud-office_us_57f81c34e4b0d786aa52b1ab?
http://www.huffingtonpost.com/entry/sometimes-it-pays-to-stick-your-head-in-the-sand_us_57f829a6e4b0d786aa52b1e1?
http://www.huffingtonpost.com/entry/the-magician-with-chutzpah_us_57f822f0e4b0d786aa52b1c8?
http://www.huffingtonpost.com/entry/57fcdc9ee4b0d786aa52bd12?timestamp=1476190109496